Market Research Fundamentals
7:34
Free download · Market screen
Judge a market before you underwrite a deal in it.
The Market Screen: market tiers, the four metrics with healthy / watch / trouble bands, how to read a submarket report, and a verdict page to fill in. Free, by email.
Who's behind the show
The people explaining it have done it for twenty-seven years.
Yoke Capital is a father-and-son partnership acquiring and operating multifamily and manufactured housing communities across the Texas Triangle. Conservative underwriting, long holds, and the same pipeline this show walks through — run on every deal we look at.
Yoke Capital by the numbers
27
Years Operating
14
Properties Operated
1,291+
Pads, Sites & Units
From Zero to Operator is educational content. It is not investment, legal, or tax advice, and nothing here is an offer to sell, or a solicitation of an offer to buy, any security.